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A shot from a recent fashion shoot on location in Cambridge (UK) with model Saffron Jaye Richardson. I used a Quadra 400 flash system with a high sync HSS head enabling me to shoot wide open at F1.2 - F2 on a Canon 5d Mk3.

Why use flash on a sunny day? Without flash or a reflector you can easily get un-slightly shadows under the eyes and nose which never look very flattering. Using high speed flash also enables you to shoot at a large aperture as well thus throwing the background out of focus allowing the model or subject stand out and not get lost in the background.

If it's not obvious that flash has been used in a picture you know you've got the settings about right. The original colour image was converted into black and white in Photoshop.